Today the conference was in full swing with 100s of sessions. Below you will find what I attended. Keynote: Shift Complexity On Mondays keynote they started to state that OOW is celebrating its 35th anniversary. The conference has 50.000 attendants and about 1 million views online, impressive. In this keynote Mike Hurd talked about simplify IT, Oracle offers complete stack and complete choice - the Red Stack. You can now run on servers from Oracle, Database from Oracle, Middleware from Oracle and Applications from Oracle, the complete red stack. With Oracle Engineered System you will get all the benefits of software and hardware. It made me think, isn’t this exactly what Apple is doing? There target consumers are completely different but they also offer hardware and software in their products. When you can control both hardware and software you will have a better optimized product. As simple as that. Oracle Fusion Applications: Overview, Strategy and Roadmap Today 400 customer...